Josh and his staff have found the perfect location for breeding and selling cichlids (check out their web site to learn about their unique operation). At first I didn't think the organization's well-fed water made a difference -- chalked it up to nothing but marketing -- but I have seriously never seen a better selection of healthy fish stock. In addition, these folks are pasionate about what they do. Sans the small saltwater selection and minor assortment of florescent-colored faux sandcastle decorations, LFD's new retail location is a no-frills paradise for African cichlid enthusiasts; assuming you're lucky enough to live along the Wasatch Front. I do have one small complaint with LFD's staff -- they seemed to be pretty laid back with their return policy until I actually had something to exchange (well within the parameters of their policy). I understand where they are coming from but, IMO, they really ought to communicate their policies better; otherwise, they may end up forever offending some thinner skinned customers. LFD guys, you're a little strange but your product is first rate.

This was my first online fish order. There website and ordering was very user friendly. I ordered 30 fish, and they all arrived with out any DOA. Several extra fish were included (7 total) All the fish looked to be healthy except several of the (12)Demasoni had nipped fins and such. All the fish were double bagged, except the demasoni. Their bag also leaked a bit soaking the paper in the bottom of the box, but no visible wetness on the box itself.
The fish have been thriving, and does not appear to be any deaths since introducing them into my tank (its hard to count 40+ fish at once).

I would without a doubt order from them again, and do plan to do so soon.

This was my first online fish order and I was not supper impressed. All the fish I ordered I got and were how they were discribed. Out of the five fish I ordered only one was not up to par. The only let down was my peacock, he has a tail fin eaten down pretty small and came with ick. All the other fish that came were greatso all in all a good place to order.

It was my first online order, so I'm not sure if this is typical. But I had a 50 percent mortality rate after three weeks. Out of four peacocks, one was fabulous, two died, and one does not look male (as ordered and required). Not what I'd call a resounding success or financially worthwhile. Order process, however, was easy and shipping was prompt and fish arrived well packed.

i have ordered numerous times from them. almost all the times somewhere down the line on eof the fish from the shipmet dies.i dont know if its because of the tank or the shipping.anyways they have a gr8 selection and price is gr8.however if you want tropheus there are much cheaper places to order from.

overall very happy never had a single problem with them. wil order again.

I was able to stop in to the retail outlet when I was in the area. The store is massive with around 900 tanks that are of an unusual shape (not much depth) in order to stack them 5 high. The tanks were not very clean, but the fish appeared to be in mostly good health. It seems as if the company as grown too quickly and does not have the manpower to handle all responsibilities (like tank maintenance).

The selection really cannot be beat, the prices for premium fish are average. Overall I would do business again because there are not many places to find a fully colored male Buccochromis nototaenia and a Boulengerochromis microlepsis as I did that day!
Also, they took the time to pack my fish in a large shipping box with oxegen because I was not to arrive back home for 36 hours or so, packing job was excellent and the fish survived perfectly, no extra charge for the extra service. Well done.

Just received my order this morning with no casualties! I ordered 4 Juvie specie groups of 6 each. Nice size Rusty juvies, close to premium size. They even gave me an one extra Polit and Msobo! The Mara Lions looked great. All arrived very alert!

My first order with LFD came in on Aug 4. I was somewhat reserved ordering from LFD after reading negative reviews on this site. My experience was outstanding and I will order again.

First order. I tried them because I wanted some smaller male Peacocks & Haps for an all male tank and they are by far the lowest priced vendor I found for what I wanted.
I ordered 6 Yellow Labs, 6 Kyoga Flame Backs, 4 male Peacocks and 2 male Haps on a Sunday and received a confirmation email back that afternoon with ship date of Tuesday. On Tuesday I received a shipping confirmation with tracking number. The fish arrived well packed and healthy Wednesday morning. Everything was exactly as described, I have no complaints whatsoever.

First time purchaser from this company. 4 out of the 5, fish I purchased were good stock. The 5th was a big eye stunned fish that I never would have purchased. 4 out of 5 ain't bad, so buy more then what you want to get what you want.

This was the first time I ordered fish over the internet, but as I am unable to get good fish locally, I went online. I couldn't be happier. When they ran out of two fish I ordered, Josh called me and offered four fish, sexed to be what I wanted, but younger. All fish arrived healthy and beautiful. I also received two extra fish I didn't expect, a nice surprise. It was great to be able to pick the day for them to arrive. I will order from them again.

The first time I ordered fish from this guy I will admit the fish were nice but since I ordered on line 3 different times he charged me shipping 3 times even though he only shipped once. Then everytime a made a purchase the fish were far smaller then I paid for (getting a 2.5 in peacock when you paid for a 3.5 to 4. the last time I purchased form this guy the fish were way smaller then I paid for and on 2 seperate items I paid for 2 and only recieved one. These guys suck I will never purchase anything from them ever again

I'm lucky enough to live close to these guys and can go pick out the fish without needing to order online. The people have always been friendly, helpful, and the fish have been great. I've not had a single fish die and at least in store, they will sex the fish for you if you ask. I never see dead fish in the tanks and the variety has only been getting better.

Have had one Red Zebra that we bought about 2 inches in size. He's now a showpiece (6inches) and we got him less than a year ago. He's the master of the tank with beautiful aqua blue highlights.

I was a little skeptical of ordering fish online having always purchased my fish in stores. My experience with LFD was very positive though. First and foremost, the fish got from Utah to Pennsylvania in about 12 hours via FEDEX. When they arrived, they were packaged neatly and the fish were very lively. I had no idea how they would appear, but they looked absolutely none the worse for wear for having made such a long trip. Second, a month later, I have not lost a single fish. All seem to be doing great. In terms of quality, I can't really complain. I wanted all males, and all are showing color that suggests to me that this is what I was given. Some are on the smallish side, but I dont really care as I will enjoy watching them grow. Hopefully the colors continue to come in nice. In any event, I think I paid about half of what I would have had I shopped in a pet store and paid retail prices. That of course assumes I could even find the sort of selection in a store that LFD has. Overall, I rate my experience very high. Since I pretty much filled my aquarium with my order, I don't have need to use them again, but would do so without hesitation in the future.

price was good shipping was on time and ordering was a snap, fish quality was not bad but not show quality....they sent a few extras also